Integrated Marketing Campaigns
With the increasing demand for effective advertising spending and the diluted effect of ATL advertising, Connect has diverted resources and attention to integrated marketing to create synergy from multi-channel marketing. This discipline has been advantageous to our clients' businesses given the diverse demographics in the UAE and the Arabian Gulf. Connect has successfully designed and implemented multi-channel marketing communication plans (360° brand activation) for several brands thus gaining yet another distinctive competitive advantage. Download Dove Fresh Touch IMC Case Study
This discipline is well crafted by Connect to capture the ideal moments to create a bond between the prospect shopper and the brand. While the objective mainly focuses on creating more value to the shopper and pleasant shopping experience, the implementation might focus on entertainment, trial, savings, endorsements, and many other experience and field marketing approaches. Download Lux Beauty Soap Brand Activation Case Study
Instore Brand Animation - Visibility & Merchandising
Connect has been closely involved in the design and implementation of a wide spectrum of BTL services including POSM, thematic promotions, and merchandising solutions to complement the brand marketing communication right where the consumer makes the purchase decisions. Download Lacnor In-Store Brand Activation Case Study
Trade marketing focuses on creating marketing schemes that strengthens the client's relation with key accounts in distribution or the supply chain. This includes the design of marketing activities customized to trade. Activities are created based on the common interest of the brand, customer, and consumer. Other activities include: incentive schemes for the sales force, merchandising guidelines and plan-o-grams, promotional calendars for wholesalers and sales, category solutions for key accounts, and outlet branding. Download Duracell Category Management Case Study
NEW Web Marketing
It is no more an option nor a luxury for CPG brands to be on the web... it is a MUST! It is a known fact now that if you are trying to sell something for anyone under 30, you might as well forget about the traditional rules of marketing. Our Web Marketing Services provide clients with Internet Marketing Strategies that integrate Internet Marketing with Traditional Marketing Methods to deliver the marketing objectives. The Internet as a communication channel is integrated into the brand's 360° communication plan using the necessary web tools and platforms such as: websites, microsites, search engine marketing, email marketing, podcasts, blogging, webinars, social media releases, or social networking. Contact our Client Servicing Department for ourSpecial Web Marketing Packages for Promotional Campaigns.
Connect is a one-stop-shop for the design of direct marketing strategies, production and fulfillment of direct marketing campaigns. The media of the activity could be via snail mail, e-mail, SMS or a mix of media in order to reach the target audience and elicit the desired response. Connect has designed DM campaigns that generated unprecedented response rates.
Connect has the expertise to support a product launch from product development phase, concept testing, to launch in market and the internal launch. Connect supplies communication platform development, concept development, design and artworks of all brand communication material for product launch. See Gallery for samples
When the ultimate objective of consumer marketing is to gain loyal consumers, it becomes imperative to understand the dimensions of consumer loyalty and address them through long-term loyalty programs. Connect has designed and implemented several loyalty programs as B2B and B2C applications.
Packaging and Promotional Packaging
The fierce competition for shelf presence and shelf dominance demands innovative packaging solutions that are prominent, distinctive, and appealing. Whether the client needs are for new designs, renovation of existing designs, localization of global designs, or seasonal and promotional packaging designs, Connect packaging design team is continuously in touch with the latest developments in the packaging world to provide optimal packaging solutions and designs. See Gallery for samples